Sales & Marketing
Money, Money, Money!
Sixty percent of all jobs today are marketing jobs and involve marketing skills. Demand for sales and marketing professionals will continue to increase as companies are offering wider ranges of product and introduce improved and new technologies. Organizations rely on sales and marketing professional’s emotional intelligence and effectiveness in face-to-face interaction. It is extremely difficult for companies to outsource sales and marketing positions, a fear that is common in many job markets.
The sales and marketing course at the Jackson Area Career Center is designed to prepare students for success in the workplace during and after high school. All students will benefit from the educational experience, regardless of career interest. In this course students will learn the rights and obligations of both employers and employees, learn how to manage personal finances, explore entrepreneurial opportunities, and discover how empathy and honesty can lead to professional success.
Students that complete the two-year sales and marketing course will have a distinct advantage over the typical high school student in the job market. The curriculum challenges students with authentic business situations. The classroom’s store offers real-life, on-the-job training unlike any comparable secondary education program. Students will gain first-hand experience in personal selling, handling money, and making decisions in a business environment.
All students have the opportunity to compete in the marketing club, DECA, which could lead to college scholarships or free college credit.